Deliveroo

British restraint meets geometric sophistication. Deliveroo's visual language is refined, elegant, and thoughtful—designed for clarity and premium experience.

Brand Personality

Visual Characteristics:

Geometric sans serif (Inter, transitioning to Stratos)
Signature teal and refined palette
Clean, structured layouts
British restraint and sophistication

Key Markets: United Kingdom, France, Italy, Spain, Belgium, Ireland, Netherlands, United Arab Emirates, Kuwait

Icons

Deliveroo's custom icon system emphasizes clarity and elegance. Refined geometric forms designed for premium experience.

Design Principles:

24px base grid with precise geometry
1.5-2px stroke weight for refinement
Clean terminals and consistent forms
Optimized for premium contexts

[Icon showcase component to be added]

Illustration

Deliveroo illustrations are refined and geometric, using sophisticated color and clean forms to communicate premium quality.

Style Characteristics:

Refined geometric forms
Sophisticated color palette
Minimal, purposeful detail
Elegant and premium

[Illustration examples to be added]

Photography

Deliveroo photography is refined, curated, and appetizing. Shot with attention to composition and premium presentation.

Photography Principles:

Controlled lighting
Curated composition
Premium presentation
Sophisticated color treatment

[Photography examples to be added]

Using Deliveroo Assets

Figma Libraries:

Deliveroo Foundation Tokens
Deliveroo Icon Library
Deliveroo Components

Code:

import { Restaurant } from '@deliveroo-icons/react'

<Restaurant size={24} />

[Download links and usage guidelines to be added]