Typography
Our studio supports three brands—DoorDash, Wolt, and Deliveroo. Each brand has its own display typeface that expresses its unique personality. We use shared body typefaces across all brands for consistency and performance.
What You'll Find Here
Display Typefaces: Brand-specific fonts for headlines, heroes, and brand moments. Each chosen for how it performs under pressure and reflects brand personality.
Body Typefaces: Shared system fonts (SF Pro, Inter) optimized for readability across platforms. Used for UI text, body copy, and data.
Display Typefaces
Each brand has its own display typeface chosen for personality and performance.
DoorDash
TT Norms
TT Norms® Pro
TT Norms® Pro is a functional geometric sans serif—stylish, concise, and versatile. Designed as both an accent font and neutral workhorse, it handles everything from 48px heroes to 16px labels with consistent performance. Its bold geometry meets American optimism, reflecting DoorDash's confident, efficient brand personality.
Markets Served: United States, Canada, Australia, New Zealand
Scripts Supported: Basic Latin, Latin-1 Supplement, Latin Extended-A
Weights Available: 6 weights (Light 300, Regular 400, Medium 500, Bold 700, Extra Bold 800, Black 900)
Typeface Playground
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Character Set
DD Norms Character Set
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Wolt
Omnes
Omnes
Omnes is a humanist sans-serif with friendly, rounded forms. Its warm personality and approachable aesthetic make it ideal for consumer-facing applications. Playful and strong, with an approachable Nordic design sensibility, Omnes embodies Wolt's brand character perfectly.
Markets Served: 30+ countries including Finland, Sweden, Norway, Denmark, Estonia, Latvia, Lithuania, Germany, Czech Republic, Slovakia, Croatia, Slovenia, Serbia, Greece, Cyprus, Israel, Georgia, Azerbaijan, Kazakhstan, Japan
Scripts Supported: Latin Extended, Cyrillic, Cyrillic Supplement, Greek, Hebrew (for Israel), Japanese (for Japan)
Weights Available: 4 weights (Regular 400, Semibold 600, Bold 700, Black 900)
Typeface Playground
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Character Set
Omnes Character Set
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Deliveroo
Inter
Inter (Stratos Substitute)
Inter is a highly legible variable font designed for digital interfaces. We're using Inter as a sophisticated substitute while awaiting the Stratos typeface. Inter offers excellent screen rendering and comprehensive language support, bringing geometric precision with British restraint.
Markets Served: 9 countries including United Kingdom, France, Italy, Spain, Belgium, Ireland, Netherlands, United Arab Emirates, Kuwait
Scripts Supported: Latin Extended (A/B/C/D/E), Cyrillic, Greek, Arabic (for UAE and Kuwait markets), Vietnamese
Note: Stratos will replace Inter when font files become available. Stratos will be optimized specifically for Deliveroo's brand expression.
Weights Available: 9 weights (Thin 100, Extra Light 200, Light 300, Regular 400, Medium 500, Semibold 600, Bold 700, Extra Bold 800, Black 900)
Typeface Playground
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Character Set
Inter Character Set
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Body Typefaces
Shared system fonts optimized for readability across platforms. Used for UI text, body copy, and data in all three brands.
SF Pro
SF Pro
SF Pro
Apple's system font brings native performance and optical sizing built for Retina displays. SF Pro Text handles body copy at smaller sizes, while SF Pro Display takes over for headlines—automatically switching based on size.
Platforms: iOS, iPadOS, watchOS
Download: Apple Design Resources
Markets Served: All markets (system font, pre-installed on Apple devices)
Scripts Supported: Comprehensive global coverage including Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari, Thai, and CJK (Chinese, Japanese, Korean)
Fallbacks: Not needed on Apple platforms (system font). On web, falls back to system-ui.
Weights Used: Regular (400), Semibold (600)
Design Considerations:
- Automatic optical sizing (Text variant for under 20pt, Display variant for 20pt and above)
- Respects Dynamic Type accessibility settings for user-controlled sizing
- No web font overhead—instant loading on all Apple platforms
- Hinted specifically for Retina display rendering
Typeface Playground
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Character Set
SF Pro Character Set
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Inter
Inter
Inter
Rasmus Andersson's open-source workhorse. Inter was designed for screens from the ground up—tall x-height, disambiguation between similar characters (Il1, O0), and extensive OpenType features for typographic refinement.
Platforms: Web, Android
Download: Inter Font Family
Markets Served: All markets
Scripts Supported: Latin Extended, Cyrillic, Greek, Vietnamese—global deployment ready
Fallbacks:
- Primary fallback: system-ui
- Arabic markets: Use system Arabic font (Noto Sans Arabic, etc.)
- CJK markets: Use system CJK font (Noto Sans CJK, etc.)
Weights Used: Regular (400), Medium (500), Semibold (600)
Design Considerations:
- Tall x-height optimized for small sizes on screen
- Disambiguated letterforms (I, l, 1 are clearly distinct; O, 0 are clearly distinct)
- OpenType features enabled: cv08 (simplified g), cv11 (simplified l), tnum (tabular figures), case (case-sensitive punctuation)
- Variable font option available for bandwidth efficiency (single file, all weights)
- Subset to Latin Extended + Nordic for web deployment
Typeface Playground
Click the text above to edit and try your own copy
Character Set
Inter Character Set
Click any glyph to inspect
Type Scale Reference
Our type scale uses a token-based naming system (ui.100–ui.1000) with consistent sizing across all brands. The scale divides into body text (12-20px) for UI and content, and display text (24-60px) for headlines and heroes.
Body Scale
UI text, labels, body copy. Uses Inter (web/Android) or SF Pro (iOS).
Display Scale
Headlines, heroes, brand moments. Uses brand display typefaces (TT Norms, Omnes, Inter/Stratos).