DoorDash

American optimism meets geometric precision. DoorDash's visual language is bold, confident, and efficient—designed for speed and clarity at delivery scale.

Brand Personality

Visual Characteristics:

  • Geometric sans serif (TT Norms Pro)
  • Bold, high-contrast color palette
  • Clean, structured layouts
  • American optimism and efficiency

Key Markets: United States, Canada, Australia, New Zealand

Delicia Icons

DoorDash's custom icon system built for clarity and speed. Over 400 icons designed for instant recognition in delivery contexts.

Design Principles:

  • 24px base grid with optical adjustments
  • 2px stroke weight for consistency
  • Rounded terminals for friendliness
  • Optimized for small sizes and motion

[Icon showcase component to be added]

Illustration

DoorDash illustrations are bold and geometric, using flat color and simple shapes to communicate quickly.

Style Characteristics:

  • Flat color with minimal gradients
  • Geometric shapes and clean lines
  • High contrast for clarity
  • Optimistic and energetic

[Illustration examples to be added]

Photography

DoorDash photography is vibrant, appetizing, and real. Shot in natural light with bold color and clear focus.

Photography Principles:

  • Natural light preferred
  • Vibrant, saturated color
  • Clean backgrounds
  • Hero product in sharp focus

[Photography examples to be added]

Using DoorDash Assets

Figma Libraries:

  • DoorDash Foundation Tokens
  • Delicia Icon Library
  • DoorDash Components

Code:

import { DeliveryTruck } from '@delicia-icons/react'

<DeliveryTruck size={24} />

[Download links and usage guidelines to be added]

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